Howard Dixon


This project builds a basic knowledge for the business traveler visiting Italy about protocol and cultural awareness. For those who have not been to Italy or lived there, this guide will enlighten those contemplating a trip to Italy and advise them about what to expect. The protocol and cultural characteristics will be addressed. This will include: country familiarization, culture differences, cultural awareness, language briefing, social dos and don'ts, business practices, procedures and knowledge of business in Italy. In addition, this project builds added awareness from several seasoned travelers. Each of these travelers have spent considerable time doing business in Italy. Their knowledge helped to confirm the work established in the literature review and intercultural training program model.

Library of Congress Subject Headings

Business etiquette--Italy--Guidebooks; Businessmen--Italy--Social life and customs--Guidebooks; Intercultural communication--Handbooks, manuals, etc.; Italy--Social life and customs--Guidebooks

Publication Date


Document Type


Department, Program, or Center

Hospitality and Tourism Management (CAST)


Jacobs, James


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: HF5389.3.I8 D59 2000


RIT – Main Campus