Interactivity seems to be a familiar concept, which partially explains its frequent use in discussions about new communication technologies and what they can bring to communication studies. However, interactivity research has yet to reach a comprehensive and concrete consensus concerning the antecedents and consequences of interactive experiences. The main objective of this research is to determine the factors responsible for fostering the interactivity experience in the multiuser virtual environments and to observe how this variance in interactivity will affect the formation of physical and social presence. The study also examines the possible relationship between physical and social presence via correlation analysis and uses a one-way ANOVA with Post-Hoc Tests to designate the effects of interactivity on physical and social presence.

Library of Congress Subject Headings

Shared virtual environments--Social aspects; Social interaction

Publication Date


Document Type


Department, Program, or Center

Department of Communication (CLA)


Lee, Ki-Young

Advisor/Committee Member

O'Keefe, Brian


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: HM851 .B85 2013


RIT – Main Campus

Plan Codes