This study investigates the factors that contribute to and hinder a cable newscaster's establishment of credibility with their audiences. Considerations were made for political factors, exposure to newscasters, para-social relationship strength and visual credibility. A survey was administered online that obtained a sample of 139 participants. Findings suggest that audience members reporting high levels of exposure to newscasters tended to have higher credibility perceptions. The ability to recognize a newscaster was not a significant indicator of credibility perceptions. Newscasters that were perceived to have liberal political views tended to be perceived as more credible than those perceived as having more conservative views.

Library of Congress Subject Headings

Television broadcasting of news--Evaluation; Cable television--Evaluation; Truthfulness and falsehood; Journalism--Objectivity--Public opinion

Publication Date


Document Type


Department, Program, or Center

Department of Communication (CLA)


Hickerson, Andrea

Advisor/Committee Member

Miller, Joseph


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: PN4888.T4 M47 2012


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