Sam Chebeir


This study evaluates the feasibility of Styrene-Butadiene, also known as SBS copolymers, as an excellent substitute for cellophane in packaging hard candy. Packaging hard candy presents an excellent potential for the plastics industry. The study will consider the problems inherently existent with cellophane, be they environmental, of a use of resources nature, or simply the physical properties. The methodology followed describes the various stages that led to the development of a product code named TA-1010, a blend of SBS copolymer and other polymers. This revolutionary product simulates the excellent packaging properties of cellophane, but without the above mentioned disadvantages. Furthermore, the polymer blend possesses an economic advantage in that it gives a 30% yield over cellophane. The paper also contains a sensitivity analysis for the different properties of TA-1010. The short term business strategy is to penetrate the hard candy packaging industry. The long term objective is to project a derivative product that would allow expansion into the soft candy and the produce packaging industries. This report starts with a background of the hard candy industry and its growth over the last twenty years. It then describes the current practices of various hard candy manufacturers. The description includes the limitations of such practices. An analysis of the external environment surrounding the industry is given. This analysis examines the economic, social, political, and technological factors influencing both the hard candy and the plastic industry. This report concludes by discussing the existing future potential in the packaging of soft candy and vegetables. The report also contains a bibliography of the various sources used for writing this report. Appendix I comprises TA-1010's technical data sheet. Appendix II contains the most recent census bureau statistical data (published in 1995) concerning the growth of the candy market between the years 1970-1993. Appendix III contains the technical data sheet of 'flexel', a cellophane product, for comparison purposes.

Library of Congress Subject Headings

Plastic films--Testing; Plastics in packaging; Candy--Packaging

Publication Date


Document Type


Department, Program, or Center

Manufacturing and Mechanical Engineering Technology (CAST)


Goodis, Daniel

Advisor/Committee Member

Olsson, David

Advisor/Committee Member

Lei, John


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: TP1183.F5 C483 1996


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