Students of the Visual Communication Design (VCD) program may have a relatively distressing question about how to explain some details of this program to others. Someone will always ask how to define and explain the VCD. Therefore, in the spirit of redefining the VCD program and creating a platform to more intuitively demonstrate the current success of VCD students in visual design. The curriculum of this program and related student works are mainly user-centered design as the primary starting point. Innovation and forward-looking are necessary. To better communicate the VCD project and expand its influence. According to the questionnaire and other forms of research, it is trendy to use the media lab area to design a new user-brand experiential project that integrates graphics, interaction, and motion design. This project explores the combination of spatial visual effects and interactive experience in the media lab corridor area to create a digital art gallery that combines video images, lighting, and music. Three different content and visual experience are displayed through three different modes in different periods. It allows visitors to understand us more intuitively, understand the meaning of current interdisciplinary design disciplines, and more intuitively feel the beauty of art created by this digital gallery. Let people be connected with design, which brings unlimited fun to people. It can be a way of decompression, a game, a dream, or reality. It removes the distance between art and people, making people part of the artwork. Let the interactive installation not be just a simple video show, but a connection between people, art, and technology.

Library of Congress Subject Headings

Rochester Institute of Technology. College of Art and Design. Visual Communication Design; Interactive multimedia--Design; Video installations (Art)--Design

Publication Date


Document Type


Student Type


Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)


Adam Smith

Advisor/Committee Member

Mike Strobert


RIT – Main Campus

Plan Codes