Humans are highly visual creatures and have been responding to visual cues from the beginning of time for survival and information. Visual design is an important tool to use for to convey ideas through imagery instead of words or typed out information. Using design to help the person visually decipher and interpret information can serve as a solution in many aspects of life. I am using personality types to show introversion, extroversion, ambiversion, and empathy visually through the use of digital art (illustration) and graphic design. The goal is to evoke an emotional response from the viewer to be able to understand each personality type from each poster on its own and distinguish the differences between them as a whole collection. Also, mixing design with art and slightly bridging the gap between the two to create a solid solution for communication is an essential part of this project. To successfully create these designs, all types of design principles are used in the different elements that make the whole of these posters. Breaking them down and why and how they work to create successful designs is essential.

Library of Congress Subject Headings

Personality assessment--Posters--Design; Introversion--Posters--Design; Extraversion--Posters--Design; Empathy--Posters--Design

Publication Date


Document Type


Student Type


Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)


Adam Smith

Advisor/Committee Member

Mike Strobert


RIT – Main Campus

Plan Codes