The world has become a place where technology and the internet is so integrated into every-day life that people rely on the media and internet access to stay informed and connected. But, that has exposed us to a whole new world of positives and negatives, and the negatives could be catastrophic for our society. It will very soon be very difficult for the average person to distinguish between figment and reality; primarily with video, which has always been seen as a credible form of evidence. Deepfake videos are a prime example of this growing phenomenon. They are videos in which, with the help of AI learning, someone’s face or voice is copied and swapped with someone else’s. This can easily result in a scenario where an event can be completely fabricated. Misinformation is a very serious global issue and it is only getting worse. And it seems like either no one really sees what is to come or they don’t understand the seriousness of the situation. I chose to dive deeper into this topic in order to better understand it. In doing so, I have created a visual awareness campaign using elements of motion design that brings attention to this issue and presents important information. This is an overarching problem that currently does not have a definite solution.

Library of Congress Subject Headings

Deepfakes; Disinformation--Prevention; Disinformation--Social aspects

Publication Date


Document Type


Student Type


Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)


Adam Smith


RIT – Main Campus

Plan Codes