Traveling with group tours can no longer meet the needs of tourists. In-depth tourism has become a new choice for Chinese tourists, especially middle- and high-income groups. Outbound travel, tourists need to find far away from the hustle and bustle of the city and to deeply understand the cultural heritage and folklore origins. Pursue a personal experience of natural beauty and artistic style or a bold exploration of the way of life and the essence of life. The rapid development of the tourism industry and the proliferation of user-shared content have made the problem of information overload in the field of tourism increasingly prominent. How to help tourists quickly develop personalized tour routes while improving the travel experience has become the key to the current research on tourism route planning. The fear of visiting a new, unfamiliar place could lead to stress of travel, making travel plans can also make travel anxiety. Searching for an efficient and local travel experience is very important.

Library of Congress Subject Headings

Tourism--Interactive multimedia--Design; Travel--Planning--Interactive multimedia--Design; Mobile apps--Design

Publication Date


Document Type


Student Type


Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)


Adam Smith

Advisor/Committee Member

Mike Strobert


RIT – Main Campus

Plan Codes