Social media constantly instills you with the things you like and the things you are willing to believe in, even disinformation, creating an echo chamber in which users will never have other opinions. People are controlled by algorithms so that social media platforms ensure we only get a single side of every story. The personalization of social media minimizes people's view of the world and causes the division of society. My thesis explores the interaction methods to encourage people to be exposed to multiple perspectives about things by reading the same story from different sources. To solve the problem, I designed Flip which includes a website, software, and mobile APP to provide users with a better experience on different devices. By using Flip, users can read two related articles at same time, which can help users to compare the related opinions. Flip brings users a better reading experience through novel interaction and smooth animations. The purpose of Flip is to help users broaden their horizons and have a comprehensive understanding of events. This project shows how Flip helps users achieve this goal.
Library of Congress Subject Headings
Social media--Political aspects--Interactive multimedia--Design; Online journalism--Social aspects--Interactive multimedia--Design; Online journalism--Political aspects--Interactive multimedia--Design; User interfaces (Computer systems)--Design
Visual Communication Design (MFA)
Department, Program, or Center
School of Design (CAD)
Zhao, Rong, "Flip: An interaction design project for helping people to break echo chamber" (2021). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus