Athena is a design system for an online learning experience that uses motion graphics and information design along with succinct narratives and engaging web page browsing to help visual learners comprehend complex information. This system will leverage several theories, such as Pictorial Superiority Effect, which suggests vision is the most powerful pathway to the brain,(1) as well as Dual Coding Theory, explaining that two senses stimulated at once will increase comprehension.(2) Conveying content like “Marketing Ethics” in an effective way can be difficult. Visual education can bridge the pathway to these topics in an interactive way that incorporates animation, audio, and touch. The desired audience are young professionals in the design and marketing field who respond well to a visual learning style and are interested in an interactive educational experience. As well as a person, group, or business interested in educating their viewers in an effective way such as people who are visual learners and want an alternative educational experience. The objectives of this system are to motivate, stimulate, and engage the user. This can be achieved by motivating the viewer to feel excited about learning complex concepts by presenting the content in a relatable way using narratives and symbolic imagery. Making the content stimulating by presenting content in infographic structure will increase comprehension and retention. As well as incorporating multiple avenues to the information. Engage people by bringing entertainment into the experience by making the content fun and having interesting interactions. By reducing barriers to this information it can increase comprehension and retention and create a more enjoyable and beneficial experience. 1. Zadina, Janet. “Multiple Pathways to the Student Brain : Energizing and Enhancing Instruction,” John Wiley & Sons, Incorporated, 2014. ProQuest Ebook Central, [https://ebookcentral.proquest.com/lib/rit/detail.action? docID=1687057](https://ebookcentral.proquest.com/lib/rit/detail.action?docID=1687057) 2. Mark Sadoski and Allan Paivio, “Imagery and Text : A Dual Coding Theory of Reading and Writing,” London: Routledge, 2012, accessed March 28, 2020, ProQuest Ebook Central

Library of Congress Subject Headings

Visual learning---Interactive multimedia--Design; Visual communication; Web sites--Design

Publication Date


Document Type


Student Type


Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)


Adam Smith

Advisor/Committee Member

Mike Strobert


RIT – Main Campus

Plan Codes