Wine labels are one of the most important factors that attract customers to a particular wine bottle. This exploratory study came from an opportunity to expand on the limited material science research published about wine label substrates. It limits its geographic scope to the European and Indian wine label markets. Two synthetic substrates and a stone-based substrate were selected and tested, and their results were compared with test measurements from popular wood-based substrates in this market. When tested, each substrate had an adhesive coating and a liner backing suitable for the substrate. These substrates were tested using six properties: four physical and two optical. A benchmark range was established by considering the highest and lowest measurements of the wood-based substrates. If a substrate property measurement was within the benchmark range or exceeded it in the desirable direction, then that substrate was considered as an alternative for wood-based substrates for that respective property. One of the synthetic substrates (74 Synthetic) was found to be an alternative for four properties tested. The other synthetic substrate (Fasfilm TT) was found to be an alternative for three properties tested. The measurements of stone paper did not indicate that it should be considered as an alternative in any of the tested properties.

Library of Congress Subject Headings

Wine labels--Materials; Paper--Testing; Paper, Plastic--Testing; Paper--Optical properties; Paper--Mechanical properties

Publication Date


Document Type


Student Type


Degree Name

Print Media (MS)

Department, Program, or Center

School of Media Sciences (CET)


Barbara Birkett

Advisor/Committee Member

Bruce Leigh Myers


RIT – Main Campus

Plan Codes