Various internet sources estimate that we might make about 35,000 remotely conscious decisions each day. For some people, making decisions is a natural and easy thing. They can quickly weigh the pros and cons and make a choice right away. However, when we make decisions, the options are getting more and more than before. Therefore, it is more and more difficult for people to make quick choices. Suppose you are afraid of making decisions. In extreme cases, you cannot make the most straightforward decisions or depend on externalized decision processes. You might have decidophobia.

Having difficulty making decisions is a big problem for many people now. It is a waste of time to spend much time making simple decisions; for another, it will cause severe problems in people's careers, relationships, and lives. I attempt to solve this problem by building an interactive tool to help them make decisions effectively in the short term and increase the faith in their choices. The app can visualize users' options and provide them valuable suggestions when they make decisions in several social scenarios.

Meanwhile, it is necessary to build a person's self-confidence in the long run. Because people have no one to depend on but yourself, a quote can thoroughly explain that: Give a man a fish and you feed him for a day; teach a man to fish, and you feed him for a lifetime.

The deliverable of this project will be an app. The evolving idea is to try to track users' daily decisions. That will help users feel confident about their choices. The audience will be the people who have decidophobia at different levels.

Library of Congress Subject Headings

Decision-making--Interactive multimedia--Design; Information visualization; Mobile apps--Development

Publication Date


Document Type


Student Type


Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)


Mike Strobert

Advisor/Committee Member

Adam Smith


RIT – Main Campus

Plan Codes