Forming habits are not easy for everyone. It requires professional methods and strong perseverance, which people usually feel hard to do by themself. However, people are eager to form good habits to have a better life.

This study aims to determine how AI & big data could help people to form habits. There are many applications on the market that already use this method to study user behavior in order to provide better service. My research has focused on how to conduct the personal plan and its effects on the action.

In this context, Marvelous is defined as the AI & Big data app, which has focused, effective habit formation methods to help people achieve their goals.

By analyzing people’s data and combining it with methods, AI provides a personal plan, which is continually adjusted based on user data. By studying user preferences, rest time, and location, the app breakdown down habit formation to daily missions. Besides, Marvelous learns user preference about missions to provide a wide variety of user-friendly missions, which do not make people feel bored and lose eagerness.

From a design perspective, Marvelous refers to the design and planning of the game in order to motivate the user to stick to the task. The rewards and activities in the game design help attract users. Marvelous creates a card game to courage users to select and complete daily missions in order to form habits.

Library of Congress Subject Headings

Habit--Interactive multimedia--Design; Health behavior--Interactive multimedia--Design; Mobile apps--Development; Big data; Machine learning

Publication Date


Document Type


Student Type


Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)


Adam Smith

Advisor/Committee Member

Mike Strobert


RIT – Main Campus

Plan Codes