Tourism is one of the main lines of profit for Split; however there is no unified strategy reflected in one line of tourism. In order to protect that UNESCO heritage site and assure long-term industry success it is proposed to take a shift to building a luxury brand that connects all business located in the site in a unified manner. The purpose of this study is to gain an understanding of the current state and context of the luxury tourism industry, specifically considering the accommodation and dining services in the old city center are of Split, Croatia. The objective is to provide future research areas regarding the luxury tourism industry in Split as well as add new knowledge about the area.

Publication Date


Document Type

Master's Project

Student Type


Degree Name

Service Leadership and Innovation (MS)

Department, Program, or Center

School of International Hospitality and Service Innovation (SCB)


Phillippa Thiuri


RIT Croatia