Company culture is an integral part of all business organizations. It has a strong influence on organizational success and it directly affects organizations’ work environment and business processes. As company culture is experienced and created by the employees, the HR function tends to be responsible with defining and implementing the appropriate company culture. This study analyzes the connection between HR and company’s culture by evaluating manager and HR personnel opinions on the influence of HR in developing and sustaining the desired company culture. A quantitative, non-experimental, design is applied via an online survey that was sent to a sample of non-HR managers and HR personnel in Croatia (n=87) with the goal to gain insights on their opinion of the influence of HR on company culture. Responses of the survey show that there are predominantly strong similarities in the perceived views of management and HR personnel regarding the influence of HR. Certain discrepancies are seen in the different views regarding the areas of co-ownership, conflict management, and challenging of the status quo. Biggest growth opportunities are seen in the inclusion of outside stakeholders in the activities regarding the building and sustaining of the desired company culture.

Publication Date


Document Type

Master's Project

Student Type


Degree Name

Service Leadership and Innovation (MS)

Department, Program, or Center

School of International Hospitality and Service Innovation (SCB)


Malarvizhi Hirudayaraj


RIT Croatia