Self-awareness is a psychological state in which we see ourselves truthfully and objectively through introspection and reflection. As 90s generation, we are the newest generation of “Chinese-style” individualism, but most of us do not have knowledge of self-awareness. We probably do not acknowledge our strengths and weaknesses, do not accept ourselves, and have no sense of what we do and others think of us. According to our research” says organizational psychologist and researcher Tasha Eurich, “with thousands of people from all around the world, 95 percent of people believe that they’re self-aware, but only about 10 to 15 percent really are (Benjamin 2019).” Lack of self-awareness can make an unexpected harmful impact on people’s career, and life. When you lack self-awareness, you often feel constantly off-kilter, anxious, or angry, and everything in life becomes harder— especially dealing with people (Tepfenhart 2019). The purpose of the thesis is to help people have a deeper, more complex appreciation of who they are. My artwork is a series of dynamic posters based on motion graphics presenting audience with fascinating insights into five levels of self-awareness child development and how to see ourselves clearly. It is aimed at guiding audience to experienced the formation of self-awareness again and encourage audience to cultivate this psychology state.

Library of Congress Subject Headings

Self-consciousness (Awareness)--Posters--Design; Child development--Posters--Design

Publication Date


Document Type


Student Type


Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)


Adam Smith

Advisor/Committee Member

Joel Rosen


RIT – Main Campus

Plan Codes