S.T.E.A.M. (Science, Technology, Engineering, Art and Mathematics) as a topic has been explored in terms of adding the arts as a basis for creativity, creative making, divergent thinking and in relation to innovation (Ghanbari, 2014). In addition, a connection between arts and future leadership might have been made by previous researchers. Moreover, S.T.E.A.M. has been researched in terms of ethical framework and demand related to education. This research paper investigated the perceptions about and the potential demand for unique, S.T.E.A.M. educational programs for children from five to ten years old, in Osijek, Croatia. Past studies regarding the implementation of program, innovation in education and unexplored demand were used to investigate the market potential. A number of factors helped in understanding the demand, but emerging trends within the local community, the uniqueness of the experience itself and innovation on the market played a pivotal role. Although past studies have explored the association between education and future of work, a concrete theoretical framework was now used. Thus, using Constructivist approach, this qualitative study with qualitative design, attempted to discover the preferences and whether the parent’s interest in extracurricular education through play and experiments is becoming a trend. The study was conducted using interviews and focus group. Data was collected from multi-disciplinary innovators and parents of children attending Helen Doron Early English school. Data obtained through a two-phased research was analyzed, coded and grouped according to predetermined themes associated with research questions. However, limitations were identified to be considered by future researchers.

Publication Date


Document Type

Master's Project

Student Type


Degree Name

Service Leadership and Innovation (MS)

Department, Program, or Center

Department of Service Systems (CET)


Jennifer Matic


RIT Croatia