Through the news, publications and journals about misuse of food additives in Taiwan, food additives are gradually recognized by the public. However, many people were neither aware of the additives nor able to understand the importance of nutrition usage until some negative food safety issues broke out. This has a lot to do with the lack of knowledge about additives among Taiwanese. People are seldom suspicious of the unnatural taste, even get familiar with it. Therefore, food companies replace the natural ones with food additives not only to lower costs and make food attractive, but also to fulfill customers’ need of tastes. This is a vicious circle.

This thesis project concentrates on making it simpler for the general public to understand the abuse of additives through a motion graphics design. The expected outcome is that the design can be used by organizations for food safety education and to further motivate and guide consumers concerned as to their health and diet.

Library of Congress Subject Headings

Food additives--Health aspects--Taiwan--Interactive multimedia--Design; Food--Taiwan--Safety measures--Interactive multimedia--Design

Publication Date


Document Type


Student Type


Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)


Nancy Ciolek

Advisor/Committee Member

Jason Arena

Advisor/Committee Member

Daniel DeLuna


RIT – Main Campus

Plan Codes