Patricia Sorce


In 2003, the RIT Printing Industry Center (CIAS) monograph titled Investing in Digital Color… the Bottom Line1 identified four different business models that were related to successful digital color print services enterprises. The four models reflected different levels of investment in equipment, telecommunications and networking infrastructures, and human resources. Figure 1 summarizes the four business models in terms of investment strategies and market focus. The purpose of this research is to validate those four models. The 2003 research was based on a small sample size of print services providers which did not allow us to generalize to a wider population. Are there just four models? Or are there more or fewer? The earlier study described the investment in infrastructure only and did not include other aspects of the businesses in the model profiles. Therefore, a more in-depth study was designed to provide more reliable estimates of the investments for each model and to add business performance measures.

Publication Date


Document Type

Full-Length Book


Sponsor: RIT, Alfred P Sloan Foundation, Adobe, Creo, R R Donnelley, HP, Heidelberg, IBM, MeadWestvaco, Nexpress, NPES, Standard Register, VIGC, Weyerhaeuser, Xerox. Document #PICRM-2004-06 Research Area: Processes, Productivity and Profitability http//

Department, Program, or Center

Printing Industry Center (CIAS)


RIT – Main Campus