As uncertainty in markets and technology intensifies, organizations are adopting modularity-based manufacturing practices to achieve mass customization and cope with demands for increasingly customized products. Modularity-standardization and substitution principle to product and process design to create modular components and processes that can be configured into a wide range of end products to meet specific customer needs. This study defines customer closeness and modularity-based manufacturing develops instruments to measure these factors, builds a framework that relates customer closeness, modularity-based manufacturing practices, and mass customization, and tests structural relationships in this framework using LISREL.

Publication Date



This paper was presented at the Decision Sciences Institute 2001 Annual Meeting.

Copyright 2001 The Authors.

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Document Type


Department, Program, or Center

Accounting (SCB)


RIT – Main Campus