At the beginning of the 21st century, a change in discourse could be noticed in Croatia – no longer were linguists talking about the Croatian language borrowing words from English, but about English words penetrating into Croatian. The age of the Internet and electronic media has made it possible for Croatian speakers to come into contact with English words more directly and much faster than before and hence to include English words in their communication faster. A number of linguists and other experts, such as proofreaders, raised the alarm that Croatian is under siege and thus started to defend it by offering Croatian substitutes for anglicisms. The aim of this paper is to investigate the attitudes of Croatian speakers towards anglicisms and Croatian loan translations. Based on an online survey completed by 1340 participants, the acceptability of a certain number of Croatian substitutes for anglicisms is analysed. Furthermore, an analysis was carried out in view of the participants’ reasons for giving advantage to English or Croatian words. Quantitative and qualitative analysis has shown that there are differences in the acceptability of certain loan translations and that speakers have a variety of reasons for using either the English or the Croatian word. The conclusion is that those who offer Croatian substitutes for Anglicisms and design Croatian language policy need to take into account the speakers’ attitudes as an important factor.

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Publication Date


Document Type


Department, Program, or Center

- Please Select One -


RIT Croatia