Humans are and always will be consumers. They have utilized goods to solve problems and explore creative ideas. As cultures evolved, new products came about with increasing complexities and functions. People began to consume products for their meaning rather than for the service the objects provided. Currently, products dominate human life, a culture of materialism driving incredible consumption rates. Excessive consumption creates problems for the environment and human well-being. Many strategies have been proposed to reduce the rapid accumulating of products, however, as they do not address consumers, but instead producers, lasting impact has yet to be found. A solution is needed that can bring awareness of consumption patterns to consumers. Behrdie is a designed service that reduces barriers to the activity of donating goods, making it a more viable disposal option. The service creates consumption consciousness by allowing customers to easily and frequently encounter the products they no longer use, providing reflection upon their consumption and disposal behaviors. This service can foster further solutions and begin to change the current materialistic reality of overconsumption.

Library of Congress Subject Headings

Charity--Interactive multimedia--Design; Gifts--Interactive multimedia--Design; Web sites--Design; Mobile apps--Design

Publication Date


Document Type


Student Type


Degree Name

Industrial Design (MFA)

Department, Program, or Center

School of Design (CAD)


Timothy J. Wood

Advisor/Committee Member

Alex Lobos

Advisor/Committee Member

Stan Rickel


RIT – Main Campus

Plan Codes