Business applications are generating ever-increasing amounts of data, and more and more of [these] data are in real-time data. Data mining is a standard feature in most data management system[s] for retrieving complex information but the challenge is about how to represent [this] information in an effective way for better analysis and decision making. With this rich information, the challenge still remains to derive the most business value from [an] ever-increasing amount of available information. Information visualization can significantly solve this problem for handling such complex and high volumes of data to be represented in business applications. Through this research, an attempt will be made to solve this problem by prototyping an interactive data driven business application through visualization. The key focus of this research work will be given in the 'Presentation Tier' of a business application for visually representing the information in an aesthetic matter for better understanding.

Library of Congress Subject Headings

Data mining; Information visualization--Data processing; Business--Data processing

Publication Date

Winter 2007

Document Type


Student Type



Elouise Oyzon

Advisor/Committee Member

Jonathan Schull

Advisor/Committee Member

Tao Lin


Physical copy available from RIT's Wallace Library at QA76.9.D343 G67 2008


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