The Internet has become a crucial information resource. People can find what they seek in a matter of seconds. This new medium has provided opportunities as well as challenges for public relations practitioners. Its speed has also produced an increased risk of faster dissemination of rumors, hoaxes, and false information so important to counter in a crisis situation. In this study, I examined the preparedness of the top Fortune 50 companies to manage crises by evaluating the degree of interactivity of their Websites. The results indicate that few of the Fortune 50 companies are very interactive or well prepared to manage a crisis online.
Library of Congress Subject Headings
Crisis management--Computer network resources; Communication in organizations; Corporations--Computer network resources--Evaluation; Web sites--Evaluation; Rumor; Internet--Social aspects
Communication and Media Technologies (MS)
Department, Program, or Center
Department of Communication (CLA)
Duygun, Verda, "Internet as a crisis management tool: the preparedness of company websites" (2005). Thesis. Rochester Institute of Technology. Accessed from
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