The field of graphic design is an inherently creative and collaborative endeavor. The design process itself can involve a range of people and variables that are brought together for the purpose of creation through a forum of influence, exchange and teamwork. This thesis will study problem solving processes in a variety of settings, the role of parameters and constraints, and their effects on the evolution of creativity, particularly focusing on solutions that are responses to the predefined context in which they are created. One of the major goals of this thesis is to infuse the graphic design approach to problem solving with fresh perspectives from a variety of sources. This thesis involves the evaluation of methods across a range of disciplines, where the end product is brought into being through an improvisational collaborative process in which there is no singular expectation from inception to completion.

Library of Congress Subject Headings

Graphic arts--Technique; Group work in art; Group problem solving; Improvisation in art; Posters--Design

Publication Date


Document Type


Student Type


Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Art (CIAS)


Deborah Beardslee

Advisor/Committee Member

M. Howard

Advisor/Committee Member

Kari Horowicz


Physical copy available from RIT's Wallace Library at NC730 .G47 2007


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