Travel suppliers have depended largely on business travel as their main source of business and profit because it is less price conscious and finicky compared to the pleasure travel market. The past recession has caused corporations to scale-down by drastically reducing business related travel; therefore, it is understood, as a majority, that the condition of the economy usually dictates future business. Car rental companies are a significant part of the travel supplier industry and it is wondered if the fluctuations in car rental rates are a direct reflection of the rise and fall of the economy also. The study will use four key economic indicators (housing starts, retail sales, car sales and unemployment) as a direct reflection of the economy. Car rental rates will then be added to notice any correlation between the two.

Library of Congress Subject Headings

Automobiles, Rental--United States--Rates--Forecasting; Economic indicators--United States

Publication Date


Document Type


Department, Program, or Center

School of Food, Hotel and Tourism Management (CAST)


Marecki, Richard


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: HE5620.R45P47 1993


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