The graduate program home page was designed for two target markets: potential graduate students and potential employers for our graduate students. To attract more students enrolling in the School of Food, Hotel and Travel Management (FHTM) at RIT and increase the graduate students recruited opportunity by outside company, it is necessary to let those two groups know what the school is doing and what students are learning during the academic years by simply viewing the web pages. The graduate page design was emphasized on the functions of frames and hyperlinks because the frames are getting popular on the Internet. Further, most people are using Netscape browser instead of Mosaic because the Netscape 2.0 browser supports frames functions and the Netscape 3.0 browser offers more functions to support the frames such as the frames information, print whole screen, and frame source. The Netscape 2.01 browser was applied to view the graduate page while it was developing. There are three frames in the graduate page. The top frame is linked to the pages under the graduate program. The left frame is designed to link to other pages outside the graduate program, such as school's homepage, faculty page, admission office, and other hospitality schools. The target frame is the primary part where all information is shown when the graduate program links to other pages. The first view page describes the importance of hospitality program when people visit the graduate program page. Then they can be brought into the pages of three main graduate programs of FHTM by clicking the icons in the top frame. Inside those pages, program descriptions, course lists and descriptions are offers. Furthermore, people can still access the home page of FHTM and even apply for admission on line by using the icons or texts in the left frame. Besides, the home pages of several schools who have the relative department are linked such as the Cornell University, Virginia Tech, George Washington University. Recently, the animation on the Internet is so hot that almost every home page has animation images. They bring people from plain images into the active images and make the pages more readable. Users won't feel bored while they are accessing data. Thus, it is strongly recommended to put some animation images or icons on the home page.

Library of Congress Subject Headings

Web sites--Design

Publication Date


Document Type


Department, Program, or Center

School of Food, Hotel and Tourism Management (CAST)


Stockham, Edward


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: TK5105.888 .C49 1996


RIT – Main Campus