Vikas John


Individuals increasingly turn to the Internet to satisfy their information needs, including information on health-related issues like HIV/AIDS. Researchers agree that an important characteristic of this medium is interactivity. The concept can be viewed from either a user perspective, focusing on the user’s experience with the medium or a system perspective, analyzing the design of technology. The current study followed the system perspective to analyze the various features on HIV/AIDS awareness and prevention websites. Although all websites were interactive, there was considerable variation in the types of features present. This study attempted to find a relationship, if any, between the degree of interactivity and the page rank of the websites on five of the most popular search engines.

Library of Congress Subject Headings

AIDS (Disease)--Computer network resources--Evaluation; HIV (Viruses)--Computer network resources--Evaluation; Interactive multimedia--Design; Interactive multimedia--Evaluation; Web sites--Design

Publication Date


Document Type


Department, Program, or Center

Department of Communication (CLA)


Barnes, Susan

Advisor/Committee Member

Pugliese, Rudy

Advisor/Committee Member

Sorce, Patricia


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: RC606.6 .J64 2008


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