This study investigates parasocial relationships, uncertainty, and need for orientation. Respondents' strength of parasocial relationship was gathered using an adapted version of Auter and Palmgreen's (2000) Audience-Persona Interaction Scale. Respondents' perception of world stability was comprised of level of uncertainty and need for orientation, both measured using a scale created for the present study. Results showed a positive correlation between respondents' strength of parasocial relationship and level of uncertainty and a significant difference between respondents with high and low levels of parasocial interaction and need for orientation. However, no significant differences were found to exist between respondents with high and low levels of parasocial interaction, high and low levels of interpersonal interaction, and need for orientation.

Library of Congress Subject Headings

Mass media--Audiences--Psychology; Mass media--Social aspects; Risk perception--Social aspects

Publication Date


Document Type


Department, Program, or Center

Department of Communication (CLA)


Austin, Bruce

Advisor/Committee Member

Barry, Brian


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: P96.A83 P76 2011


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