Mark Benjamin


The increased use of personal computers in the 1980's has contributed to a sudden awareness of typefaces. This type consciousness has spread not only through the graphic arts industry, but beyond, to people who never before gave much thought to typefaces and their use. Now they are using them and making decisions regarding their use on a daily basis. Graphic artists and designers now have the tools on their desktops that give them the capability to create professional-quality digital type fonts. Even with all the attention and discussion given to the subject of typefaces, there has been no place, either academic or commercial, where one could study the technical, aesthetic, historic, legal, or marketing aspects of alphabets and typefaces. For these reasons, the Center for Typeface Studies (now the Goudy International Center for Font Technology and Aesthetics) was established in the School of Printing Management and Sciences at the Rochester Institute of Technology. As a thirteen year employee of the Instructional Design and Evaluation Department at the National Technical Institute for the Deaf and a typography and design major, I felt I could bring much to such a project, as well as learn a great deal about the development of corporate style and the design of documents. To be involved in the establishment of the Center's working business and marketing plan and the fact that the new Center is so greatly needed contributed to the excitement of this project. As part of the new center's marketing plan, the Goudy Center needed several graphic elements and promotional pieces developed, designed, and produced. It was these pieces that were the products of this thesis project.

Library of Congress Subject Headings

Goudy International Center for Font Technology and Aesthetics; Industrial design coordination--Specimens; Industrial design coordination--Technique

Publication Date


Document Type


Department, Program, or Center

School of Print Media (CIAS)


Provan, Archie


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: T324 .B453 1993


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