The life of Herbert Feuerhake as a designer and hand-letterer was researched and recorded. A summary of hand-lettering in the twentieth-century was provided to help connect the style and methodology of Feuerhake to his time. A brief biography was assembled, and an illustrated catalog of designs was compiled in two parts. The first part being a collection of Feuerhake alphabet designs. The second part is a catalog of graphic designs, ads, and logos. In addition to research inspired by the Feuerhake Archive, the archive itself was organized, labeled, and placed in protective folders as part of this thesis. Research on the life of Feuerhake was based on personal interviews with contemporaries of Feuerhake, while research for twentieth-century hand-lettering was primarily composed from periodicals and books, but also included information from personal references. The catalogs were the result of thorough organization of the archive through labeling and surveying of the exact contents. This organization included documentation of media, size, number, content, and style of each piece. As a result of this work, a humble yet outspoken hand-letterer was found. He was a typical letterer of that time who worked using similar methods of his contemporaries, but had his own unique style combined with exemplary hand skill. He was a fun-loving individual who strove for greatness in his career.

Library of Congress Subject Headings

Feuerhake, Herbert--Archives; Feuerhake, Herbert--Catalogs; Lettering--Specimens; Alphabets--Specimens; Phototypesetting--Specimens; Melbert B. Cary Jr. Graphic Arts Collection--Catalogs; Logotypes (Printing)--Specimens

Publication Date


Document Type


Department, Program, or Center

School of Print Media (CIAS)


Pankow, David


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: NK3631.F48 D53 1994


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