The use of graphic arts standards in the global printing industry is increasing as printers discover that the effective use of standards allows them to produce high quality printed goods at competitive costs. This trend is most advanced in Europe, but is also visible in North America and Asia. Despite the fact International Standards such as ISO 9001 have been adopted by the Indian industry at large, the extent to which the Indian printing industry has adopted graphic arts standards is largely unknown. This gap was recognized in 2010 by the Indian Technical Advisory Group for Graphic Arts Standards when this group concluded that data gathering concerning standardization activities &standards compliance in the Indian printing industries was needed. (Jain, Sweden 2010). This research surveys the Indian printing industry in order to (1) gain an understanding of the extent to which graphic arts standards are currently in use, (2) the factors motivating further adoption in this market, and (3) the obstacles faced by printers wishing to adopt graphic arts standards. The survey instrument and plan are built on the highly successful Printing Standards Survey conducted by the Printing Industry Center at RIT in 2010 (Chung, Jensen 2010).

Library of Congress Subject Headings

Graphic design (Typography)--Standards--India; Printing--Standards--India

Publication Date


Document Type


Department, Program, or Center

School of Print Media (CIAS)


Chung, Robert

Advisor/Committee Member

Eller, Robert


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: Z246 .L65 2013


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