Mei-Ling Chen


There is no doubt development of digital media has had a great impact on the way that people create and view art. Some of the most innovative advances in digital media and graphic design have been developed for advertising and sales through the Internet. The exponential growth in availability of broadband cable Internet access for private residences is providing an opportunity to attract consumers in new and engaging ways. This fact combined with a general perception of a scarcity of free time and a desire to purchase unique goods that may not be readily available in ones local area has made shopping online more popular than ever before. Many retailers have attempted to target this growing audience by providing online shopping features to consumers but most have failed to provide an engaging user-friendly online store. I made an attempt to address what I see as a deficiency in interactivity and creativity in online fashion websites by developing a site that is uniquely navigated and fun to view. The motivation for developing an Interactive Digital Fashion Catalogue originates from my long-time passion for both fashion design and interior design. I used my computer graphic design skills as a "spring board" to allow me explore and develop my interests in these different fields of design. Pop-up books have always fascinated me and I sought to develop some of these complex geometrical art form attributes into my digital catalog. By employing current design software Digital Media Artists are able to create new and innovative ways for people to experience art. In developing my site I employed several programs, Adobe Flash CS3, Adobe Photoshop CS3, and Autodesk Maya 2008, were employed to achieve the desired results. The site was developed primarily with Adobe Flash and the 3D objects and animations were created with Autodesk Maya.

Library of Congress Subject Headings

Interactive multimedia--Design; Computer graphics--Design; Women's clothing--Catalogs--Interactive multimedia--Design

Publication Date


Document Type


Department, Program, or Center

School of Art (CIAS)


Jackson, Chris

Advisor/Committee Member

Deluna, Dan

Advisor/Committee Member

Foster, Shaun


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: QA76.76.I59 C44 2008


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