Fredyne Yust


Communication behaviors of coaches are critical in motivating athletes and creating a climate of success. Coaches learn their techniques from a variety of sources—mentors, education, and lessons learned from other coaches. For this study, university coaches were surveyed to determine five books written by successful coaches: The Smart Take from the Strong (Pete Carril), Sacred Hoops (Phil Jackson), Leading with the Heart (Mike Krzyzewski), Reach for the Summit (Pat Summitt) and They Call Me Coach (John Wooden). Using grounded theory, the researcher analyzed these texts and discovered discernible categories of communication techniques deemed significant to the process of successful coaching. Furthermore, it is suggested that these techniques can be used by teachers, managers, and leaders outside of the athletic arena.

Library of Congress Subject Headings

Coaching (Athletics); Communication in education; Motivation (Psychology)

Publication Date


Document Type


Department, Program, or Center

Department of Communication (CLA)


Neumann, David

Advisor/Committee Member

Joy, James

Advisor/Committee Member

Pugliese, Rudy


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: GV711 .Y87 2008


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