Abstract

Greenmind is a website that promotes positive climate narratives for environmentally conscious individuals seeking hope and actionable solutions. It redefines how we approach climate change narratives by focusing on hope and progress. Unlike traditional media that often rely on fear to grab attention, Greenmind delivers stories showcasing actionable solutions and positive impacts already happening across the globe. Its core mission is to empower individuals to see themselves as agents of change, fostering collective action rather than promoting fear as a tactic for change. Greenmind’s approach to climate narratives is supported by research emphasizing the power of positive storytelling. Studies from the University of Amsterdam indicate that hopeful narratives improve mental well-being and encourage sustainable behaviors, while the Sorenson Impact Center highlights the role of solution-oriented storytelling in fostering societal transformation (University of Amsterdam, 2023; Sorenson Impact Center, 2023). Greenmind achieves this through innovative features like a Visualize Portal, which immerses users in a 3D-rendered sustainable future. Combined with a soothing, interactive UI, these elements create an engaging platform that balances optimism with critical updates on ongoing climate challenges. By changing how climate stories are told, Greenmind positions itself as a catalyst for action, proving that addressing climate change is necessary and possible. This paper outlines the research, design process, and methodology that shaped Greenmind’s development.

Publication Date

12-9-2024

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

Visual Communications Studies

College

College of Art and Design

Advisor

Mike Strobert

Advisor/Committee Member

Adam Smith

Campus

RIT – Main Campus

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